Articles Tagged ‘Big Data’

Chart-Up1

Fast Facts: Old data trumps big data for many CMOs

Despite broadening data resources, a survey shows brand leaders prefer old standards over deeper dives.

007_DATA-TECHNOLOGY_City-data-points

Fast Facts: The disconnect between C-suite and IT

A global CIO study suggests a gap between the C-suite’s expectations and IT’s ability to deliver.

Chart-Up1

Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

ST.Cover_Sept15

When data becomes your friend

With AI reaching new heights, the “relationship era” is about to take hold, predicts editor Emily Wexler.

AC

Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

Screen-Shot-2015-02-17-at-8.56.58-AM

Super intelligent attorney

IBM’s Ross could give your lawyer a run for his money.

shutterstock_216001072

A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

shutterstock_171835172

What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

shutterstock_136007171

Mad money: Advertising trends we’d put our money on

Lg2′s Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.

shutterstock_105784187

With big data comes big responsibility

Dare’s Steve Graves checks out the risks and rewards of predictive analytics.

shutterstock_145420213

The lure of big data

DDB’s David Leonard says data doesn’t do the driving, it just guides the way.

Making love last: Advice for the jaded shopper marketer

Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.

Shopper Marketing Forum round-up

From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.

human cyborg brain.111111

FFWD: The future of media consumption

At the ICA’s FFWD Ad Week, Wired founding executive editor Kevin Kelly looks at how to compete for attention in a hyper-screened world.