Articles Tagged ‘BIMM’
Cogeco unveils new brand identity
The telco has a new campaign focusing on its technology and customers.
BBDO strengthens its C-suite
A big focus for the shop today is content and data, with changes being made to drive that.
Canadian Safe School Network socks it to bullies
A new influencer and fundraising campaign celebrates being unique.
‘Tis the season for agency holiday cards (part one)
From BIMM to Mosaic to Wax, here is the first in a round-up of agency goodies for the holiday season.
Sears braves the cold
The retailer brings its message of quality to life by having its coats stand up to a big bad wolf.
BIMM booms with new hires
Rene Rouleau is the agency’s newest CD as growing business leads to 16 additions across departments.
Sears Canada aims for ‘just right’
The retailer’s back-to-school campaign looks to help out parents frustrated by kids who grow like weeds.
Up to the minute: Time for Client of the Year
Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.
Shopper Innovation Awards: Loblaw’s tailored loyalty program
The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.
Up to the minute: New agencies for L’Oreal, new work from P&G
Check out the news you might have missed this week.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.
Genius gifts and creative gestures
Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.
FCB unveils new CEOs
Worldwide CEO Carter Murray on why Canada is one of the network’s top shops, and what he hopes the new heads can accomplish.
Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
