Up to the minute: Time for Client of the Year

Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.


The marketing world never sleeps, which means there are bound to be things that fly under your radar. To make sure you’re up to speed, here’s some news you might have missed over the last two weeks.

Hires, promotions and industry changes

WD-40 Company has selected Toronto agency BIMM to develop its digital presence in Canada. The majority of the brand’s work as been created out of the U.S. and BIMM’s new mandate will include developing a Canadian website with a social and search strategy targeting do-it-yourselfers.


PR agency Media Profile has promoted four of its staff. Jennifer Alsop-Lee and Stephanie Bell have been promoted to vice president, while Georgia Boutsalis has been made a consultant and Mariana Bilbao is now an account coordinator. (Pictured, right: Alsop-Lee, Media Profile president Alison King and Bell).

ICA Canada has announced the call for entries for its Client of the Year Award. This year’s committee, led by JWT’s David Gibb and DDB’s Melanie Johnson, has streamlined the entry process based on a 20-point client/agency relationship checklist. New this year, the event will take place during the organization’s FFWD Advertising and Marketing Week Jan. 25 to Jan. 29, 2016.  The award is also now open to both ICA member and non-member agencies. Deadline for entries is Aug. 15.

Hill+Knowlton Strategies has created H+K SJR, a new service combining the communication capabilities from the PR agency with audience development, content and digital publishing experience from Group SJR. H+K acquired Group SJR in 2013. In a release, the agency said that the “expansion into Canada further formalizes H+K’s communications philosophy, which includes delivering daily branded journalism engineered for reach and shareability across online and multimedia channels.”

Digital marketing agency Soulpepper has announced its launch in Vancouver. The shop has been quietly building its client base of socially-minded brands in North America since late last year.

Lionsgate has promoted Tim Palen to chief brand officer and president of worldwide marketing. In the new role, he will be running the company’s worldwide theatrical marketing operations across Lionsgate, Summit Entertainment and other labels and oversees all theatrical marketing campaigns and strategy, media, creative advertising and digital media initiatives.

Marketing and sponsorship firm The TwentyTen Group has appointed Philip J. Stober as its managing director, leading sponsorship sales operations across the country. Stober will be based in Toronto and returns to Canada after 30 years running his own sponsorship business in New York City.



Enercare has launched a new brand identity. The rebrand, which includes a new logo, website design and redesigned vehicle fleet, follows the acquisition last October of Direct Energy Marketing Limited’s home and small commercial services business in Ontario. The new brand identity applies to Enercare Home Services, which provides water heaters, furnaces, air conditioners and other HVAC rental products, protection plans and related services in the province. The company will launch an integrated marketing campaign in August to introduce the new brand.

Rethink Breast Cancer has launched new branding and a new website with the help of Anomaly. The organization says its new look and site reflect its commitment to deliver cutting-edge education, resources, advocacy, community building and fundraising. Along with the branding and website work from Anomaly, Dynamic Mind provided development support, with photography by Nikki Ormerod of Westside Studios, and animation by Wingman VFX.


Edward Lee is now VP of North American operations and business intelligence with programmatic media company Exchange Lab. Lee was previously director of consumer analytics at Indigo.

Journalist and programmer Susan Marjetti has taken over the role of executive director of radio and audio at CBC, replacing Chris Boyce, who took a leave of absence in January.

Media agency m/SIX, a partner in The&Partnership, has named Ilana Nolte as its president in North America. In the new role, Nolte will lead the agency’s offices across New York, Los Angeles, Toronto, Montreal and Vancouver.

Social media site Pinterest has launched “Buyable Pins”  in the U.S., working with Canadian company Shopify, Macy’s and Neiman Marcus.

Joseph Leon has been named Vision7 Media‘s new president, promoted from the chief digital officer position. The search for a new president began earlier this spring when former president David Jowett announced he was leaving to return to his native U.K..

Sport Chek has announced a new in-store TSN studio at its Maple Leaf Square location in downtown Toronto. The studio began operating this week and will be open to the public later this summer.