Articles Tagged ‘Sport Chek’

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Sport Chek taps into the joy of sports with post-pandemic doubleheader

A pair of efforts highlight the optimism many Canadians are feeling with the prospect of a return to the normalcy of team sports.

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Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.

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How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

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Corner Office Shifts: Second Cup gets new lead marketer

Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.

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2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

Go Back to Africa

2019 Strategy Awards: Content flows from data stream

How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.

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Sport Chek takes more inclusive approach to sport

Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

Sport Chek Kids Toddler assortment

Sport Chek opens up concept store just for kids

The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.

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Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

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MAOY Gold: Touché’s data-driven transformation

The agency introduces a new team and positioning statement as part of its focus on data.

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Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

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Sport Chek puts a new face on its ads

The retailer moves away from sweat and grit to focus on the real people serving its shoppers.

FGL Sports Ltd--Sport Chek Opens First Women-s Only Store in Cal

Sport Chek opens women-focused concept store

The Calgary location is a first for the retailer as it looks to recognize its female shoppers.

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Strategy’s favourite campaigns of the year

To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.