Articles Tagged ‘TSN’
A challenging campaign for the Special Olympics
The sports organization celebrates its 50th birthday by highlighting the accomplishments of its athletes on and off the field.
Fall TV: What’s in it for the buyers?
From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters
Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
Sport Chek takes its real-time messaging offline
Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.
Kraft Heinz returns to TSN with Project Play
Marketing director Joanna Milroy on the media partnership’s second edition.
Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
Inside the CFL’s digital drive
The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.
Up to the minute: Time for Client of the Year
Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.
Canada takes three more Lions (out of) home
Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.
CFL tackles the casual fan
The league’s new fantasy app aims to get people engaged throughout the season.
Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms
DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.
Up to the Minute: Bob’s new digital leader
Plus: MediaCom’s new CEO, Co-Op helps a bakery expansion, and more news you might have missed this week.
One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
Kraft’s playful project
The company has restructured its Celebration Tour program for more “measurable” benefits.
