Articles Tagged ‘Coca-Cola’

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Successful ‘Play a Coke’ enjoys second summer launch

The Spotify partnership returns after making market share gains in 2016.

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

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Coca-Cola Life launches in Canada

The naturally sweetened drink comes to Canada as the brand hopes to offer more choice to consumers.

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Diet Coke customizes its packaging

Consumers can have their own unique label as the “One of a Kind” program comes to Canada with a stylish bent.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Minute Maid focuses on the family

A new Canadian masterbrand platform is built on key moments, especially between parents and kids.

Pepsi

A personalized win strategy for CPG

Highly customized products and experiences are where the opportunities lie, says Hunter Straker’s Sheri Pearson.

Gun

Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

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An artistic look at Smartwater

The Coca-Cola brand uses art installations to bring the design and movement of the product to life.

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OOH goes high-tech

Check out these innovative outdoor campaigns, made possible thanks to technology.

TrojanOne

TrojanOne hires new VP of consumer engagement

Rebecca Shanks returns to the agency after a decade with Coca-Cola.

Peter Bolt

Vision7 sets up camp

Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.