Articles Tagged ‘Coca-Cola’

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Minute Maid focuses on the family

A new Canadian masterbrand platform is built on key moments, especially between parents and kids.

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A personalized win strategy for CPG

Highly customized products and experiences are where the opportunities lie, says Hunter Straker’s Sheri Pearson.

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Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

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An artistic look at Smartwater

The Coca-Cola brand uses art installations to bring the design and movement of the product to life.

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OOH goes high-tech

Check out these innovative outdoor campaigns, made possible thanks to technology.

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TrojanOne hires new VP of consumer engagement

Rebecca Shanks returns to the agency after a decade with Coca-Cola.

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Vision7 sets up camp

Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

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Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.

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Check it out: A drinkable billboard

Does Coke Zero taste better from a giant straw?

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Nestea brings new flavours to the table

To stay competitive in the increasingly crowded iced tea category, the brand is launching two new Canada-specific products.

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A drink between rivals

Coca-Cola and MLSE extend the “Share a Coke” campaign to prove sharing happiness can break through even the oldest of rivalries.

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Coca-Cola kisses the past hello

The brand is marking the 100th anniversary of the signature glass Coke bottle with a global campaign that celebrates its place in pop culture.