Articles Tagged ‘Coca-Cola’

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MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

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Submissions for 2015 Cause + Action awards now open

Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.

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Michael Samoszewski’s marketing resolutions

Coca-Cola’s marketing VP on getting back to basics and finding a balance between functional and emotional.

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Predicting 2015′s top digital trends: infographic

From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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DAOY Silver: From A to Zulu: how to stick to your creative guns

Nothing’s stopping this indie shop from being the most creative company in the world.

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Holiday giftvertising

We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.

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It was a very good year

Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.

Personalize to push purchasing

Retail needs to up its game with tech and customization, says Launch!’s Kelly McCarten.

Launch Event Of The Diet Coke Get A Taste Style Bar Featuring The Exclusive Diet Coke Curated Fashion Collection In Partnership With Online Luxury Retailer Gilt.com

Diet Coke gets fashionable

Need a break? The Coca-Cola line wants you to spend it with them, browsing the brand’s curated clothing collection on Gilt.com.

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Zulu Alpha Kilo resigns Coke

The agency has given up the assignment after four years of working together, according to industry sources.

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Verdict: Canadians sharing Coca-Cola

The soft-drink maker tapped into the power of personalization to get a bump in brand love.

Launch! adds retail might to its ranks

The shop has brought in new blood to lead retail strategy and planning for its Dairy Farmers of Canada account.

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Print your own gear from old Coke bottles

In partnership with singer Will.i.am, Coca-Cola jumps on the upcycling train with a 3D printer that turns plastic bottles into art.

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It’s hip to reduce, reuse and recycle, once again

Disposable products are so last century. JWT Intelligence’s latest trend looks at brands tapping into the “circular economy.”