Articles Tagged ‘J3’

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Motrin shakes things up inside Tina’s uterus

The pain reliever hopes to increase market share and connect with young women by “speaking their language.”

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How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

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OGX ready to grow beyond its roots

The haircare brand taps Juniper Park\TBWA to handle its latest positivity-laden social push as it looks to expand globally.

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Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

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Tylenol Cold & Flu’s modern family

Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.

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Johnson’s goes beyond the rubber ducky

The new baby care campaign tells parents that bath time is even more important than they might know.

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Lowe Roche wins at the Ogilvy Awards

The Toronto shop picked up three wins in New York, including Gold for its O.B. “Personal Apology” campaign.

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Mid-season TV check-up

With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.

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Fall TV: Primetime battlegrounds 2013

With the battle lines drawn, an expert panel predicts the winners and losers for the upcoming season.

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Reactine sides with sufferers

The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.