Articles Tagged ‘Johnson & Johnson’

snark

Motrin shakes things up inside Tina’s uterus

The pain reliever hopes to increase market share and connect with young women by “speaking their language.”

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How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

jlabstoronto

JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

loyalty cards

Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

Johnson & Johnson Innovation-Johnson & Johnson Innovation Opens

Johnson & Johnson brings innovation lab to Canada

JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.

Tylenol

Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

tylenol

Tylenol Cold & Flu’s modern family

Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.

Neutrogena

Cannes 2015: DDB, JWT win Silver Lions in Health

Campaigns for SickKids, KY Touch and Neutrogena have been recognized in Cannes.

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Cannes 2015: Canada nabs Health Lions shortlist noms

JWT gets a few nods for SickKids, while DDB makes the list for spots featuring carnal desire and clean crotches.

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What builds trust: report

Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

junkface

Neutrogena rallies against ‘junkface’

The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.

social smoking

Canada nabs Cannes Lions Health shortlist noms

DDB, BBDO, DentsuBos, FCB and Brandhealth are all up for prizes at the inaugural award show.

Huggies

Verdict: Huggies and Walmart partner to win new moms

The Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.

J&J

Johnson & Johnson launches HealthyEssentials.ca

The new CRM platform will be promoted with retailer-specific in-store campaigns and a traditional media buy.