Articles Tagged ‘Sharon MacLeod’

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New year, new marketing strategies

Associate publisher Lisa Faktor looks back at the year that was, as well as the year ahead.

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Meet the 2019 Marketers of the Year

Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.

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Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.

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Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

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Sharon MacLeod named a Catalyst champion

The Unilever VP nabbed the honour for her work with Dove and the brand’s Women’s Interactive Network.

Beauty at any age

An upcoming fall campaign from Dove will hone in on how women feel about their age.

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Dove’s placebo effect

The Unilever brand’s latest viral video attempts to prove beauty woes are a state of mind.

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Sharon MacLeod’s career evolution

As she heads to the U.S., Unilever’s Sharon MacLeod talks about her new role, and how the industry has shifted in the past 15 years.

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Sharon MacLeod to head North American personal care at Unilever

The Canadian VP marketing will move to New Jersey in the new year, replaced by incumbent Ricardo Martin, who leads the deodorant category across the continent.

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Fall TV: Being upfront

How viewer fragmentation is shaping television’s biggest buying season.

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Moving the needle on C-Suite diversity

In part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

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Stuck in a Mad Men era

In part two of strategy’s diversity series, we examine why agencies struggle to get women and visible minorities up the ranks.