Articles Tagged ‘Shopper Marketing Forum’

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

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2019 Shopper Innovation + Activation winners revealed

Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.

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Who’s in the running for a Shopper Innovation Award?

The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.

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New agency to address perceived research gap

Shopper Strategy and Research hones in on the need to distinguish between consumers and shoppers along the path-to-purchase.

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Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

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Shopper Marketing Forum: six takeaways from day one

From future food marketing to in-store tech, we break down the top ideas from this year’s conference.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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2015: Hack at it

From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.

Shopper Marketing Forum and Innovation Awards 2014

Check out strategy‘s photo gallery for highlights from the two-day event in Toronto.

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Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

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Shopper Innovation Awards 2014

Ikea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.

Shopper Marketing Forum round-up

From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.

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SMF: Decoding the new shopper mind

At this year’s Shopper Marketing Forum, consumer psychologist Kit Yarrow looks at how technology changed the way consumers think about shopping, and what brands can do about it.

Shopper Innovation Awards finalists revealed

As we count down the days until the winning cases are honoured at next week’s show, take a peek at the roster of finalists.

Shopper Marketing Forum co-chair Martin Rydlo, director of strategy & initiatives, Campbell Company of Canada

Photo gallery: 2012 Shopper Marketing Forum

Our annual event saw industry members gather in Toronto to hear some of the top shopper marketing experts in the business share their views on how to move the industry forward.