CANADA POST BEEFS UP TARGETING
Canada Post Corporation and Toronto-based Compusearch Micromarketing Data and Systems have announced the launch of GeoPost Plus, a service to help marketers cost-effectively target large numbers of prospects by adding Compusearch’s PSYTE neighbourhood cluster system to Canada Post’s Unaddressed Admail service. Marketers using Unaddressed Admail can now target markets and interpret consumer behaviour prior to mailing, Canada Post says. PSYTE classifies Canadian households by postal codes and enumeration areas into 60 mutually exclusive neighbourhood types or clusters.
SOFTWARE PROMISES TO STEM ABANDONED SHOPPING CARTS
The developer of a new software program claims the product can eliminate the customer service crisis in online retailing – when consumers abandon shopping carts before checkout, or give up on online retailing after long waits for e-mail replies. Toronto-based software company e-businessready.com has developed CallMe e-businessready, a customizable, private label sales and customer service automation software tool designed specifically for online retailers. CallMe customers can contact a retailer in real-time while browsing the Web by clicking on the button, according to the company. The product also allows clients to schedule conference calls, monitor Web-based sales call activities, chart sales representatives’ responses to Web-based enquiries, track Web visitor’s IP addresses and browse the Internet.
MIXME SPEAKS UP
Two new Internet marketing tools have been launched that enable e-mail messages to speak to consumers – literally. Los Angeles, Calif.-based MixMe Networks has announced the release of MixMessage and MixMagnet, which create personalized audio marketing messages. Mix Message is a direct e-mail marketing service that merges personalized audio messages with custom animation. It incorporates specific personal information about consumers like name, hobbies and shopping preferences into the e-mail.
ADVANCED GRAPHIC ARTS EXTRANET UNVEILED
Graphic arts, publishing and advertising companies, as well as their clients and suppliers, may soon be able to exchange camera-ready art and other images faster and cheaper than before. Bell Nexxia and Montreal-based Cenosis have announced an agreement to market an extranet for the graphic arts industry through KangaCom, provider of the extranet network solution. The new broadband digital transfer service will allow a graphic designer to transmit the full contents of a magazine to clients or printing firms across the country – reducing production costs and delivery time. The commercial launch is planned for the first quarter of this year.
