Movers & Shakers

CLIENTS: Canadian Airlines has picked Paul Brotto to succeed Kevin Benson as president and CEO. Prior to the appointment, Brotto was senior VP, business development at Air Canada. His Air Canada career includes time as VP finance and treasury, VP marketing,...


Canadian Airlines has picked Paul Brotto to succeed Kevin Benson as president and CEO. Prior to the appointment, Brotto was senior VP, business development at Air Canada. His Air Canada career includes time as VP finance and treasury, VP marketing, and president and CEO of Air Canada Vacations.

Tetley Canada has hired Stephen Rice as marketing manager. He joins the Toronto-based tea marketer from Cadbury Beverages Canada, where he was a business manager/director.

The Canadian Tourism Commission has named Terry Francis as interim president, replacing Doug Fyfe, who moved to Tourism Toronto. Prior to his appointment, Francis was the tourism commission’s COO and VP, marketing and sales.


Stephen Sussman has joined Toronto’s Marketing & Promotion Group as VP, creative director. Sussman had been freelancing on projects for Sony, Tag Hauer, Birks and Alfred Sung since leaving the top creative post at Bates Canada.

Jocelyn Hill has signed on as planning director at the Toronto office of Publicis Canada. Hill was most recently a strategic planner at Roche Macaulay & Partners and for five years before that, was creative planner at Vickers & Benson Advertising.

Catherine Marcolin and Tina Haessler have been promoted to account supervisors at Wolf Group in Toronto. Both were previously account co-ordinators. Marcolin’s clients include Altamira, Air Ontario and Scott’s Canada. Haessler will handle Magna International, Decoma International and Scotia Capital.

Louise Fortier has been appointed account supervisor at Palm Publicité Marketing in Montreal, where she’ll handle Labatt Wildcat, Dunkin’ Donuts and Ultramar. Previously, she handled Bombardier for Publicis Dialog.

Vancouver agency Rethink is hiring 13 new staffers. Recruits on the creative side include copywriters Rob Tarry, formerly of Ogilvy & Mather, and Sebastien Wilcox from Koo Creative Group, both in Vancouver, as well as art directors Joe Piccolo from Toronto’s Gee, Jeffery & Partners and Andrew Samuel from Victoria’s Copeland Communications.


Frank Teskey is taking the reins as publisher at Business in Vancouver. He joins the paper from Lower Mainland Publishing, where he was a regional publisher. Prior to that, he was publisher of Surrey Now.

BCE Media has named James Macdonald its senior VP and chief media services officer. He’ll oversee development of programming and new media. Macdonald joins the Montreal company from WIC Television, where he was president and CEO.

Doug Knight, publisher and CEO of The Toronto Sun, has left the Toronto tabloid after two years. He has been replaced by Mark Stevens, who was Sun Media’s VP of corporate operations. The daily paper expects to take several weeks before naming a new head of advertising to replace Francesca Briggs, VP advertising, who departed last month.

From Karen Howe’s dining table: Creativity, COVID and Cannes

ICYMI, The Township's founder gathers the best of the best campaigns and trends so far.

Cannes Base Camp

By Karen Howe

I’m attending Cannes from the glory of my dining room table. There’s not a palm tree in sight, yet inspiration and intel are present in abundance.

Cannes Lions is a global cultural pulse check. The social course correction in the wake of the murder of George Floyd and BLM has delivered far greater diversity in the judging panels as well as the work. And we are all better for it.

I’m proud to say that creativity defeated COVID, which speaks to its power. Great work and big ideas flourished, despite unimaginable odds.

The work from the past two years spans a vast emotional range. From the profundity of Dove’s “Courage is Beautiful” to the hyper exuberance of Burberry’s “Festive,” they are opposite ends of the spectrum, but each answered a need in us.

Take note, the ascendency of gaming cannot be understated. Smart brands have embraced the channel. It makes sense, because gamers participate to meet others around the world, not just to play. And they represent a huge and powerful community. That’s why QSR Wendy’s gamified their iconic gal in RPG’s Feast of Legends.

Burger King sponsored the unknown Stevenage Football Club, transforming the team into online heroes and vaulting BK into the fray at the same time. Once again, the brand embedded itself in culture.

The birth of gaming tourism arrived when Xbox snuggled up to travel guides and created a brilliant baby: a travel guide for gaming worlds. It, too, embedded itself in culture.

From the standpoint of social good, Reporter Without Borders showed how it worked with Mindcraft for its “Uncensored Library” to bypass press censorship, with Minecraft providing a loophole to a space where young people could be educated. It provided youth with a powerful tool to fight oppression: truth.

COVID changed us in unexpected ways. We learned how to pay attention again and there was a notable lack of 30-second commercials. Instead, longer format content thrived. Apple’s WFH was seven minutes long. Entertainment reigned king, so we find ourselves returning to our advertising roots.

Seeing competitive brands form partnerships was one of this year’s other great surprises. The brilliantly simple “Beer Cap Project” by Aguila to reduce binge-drinking saw the brand reach out to competitive beers to join in. Aguila put incentivizing (keyword: free) reminders to drink water, eat food and get home safely on its bottle caps from all sorts of fast food chains, ride-share co’s and H2O brands.

On a personal level, I’m so proud of Canada again this year. Given that it was two years of work from all over the world being judged, even making the Cannes shortlist was an accomplishment. Canada is herding in the Lions in tremendous numbers – and it’s not even over. Fingers are crossed.

KAREN-HOWE-PIC-higher-rez-300x263Karen Howe is a Canadian Cannes Advisory Board Member and founder of The Township Group