Technology File

DECISIONEDGE MANAGES MARKETING CAMPAIGNS IBM Canada has launched new business intelligence software that it says will enable companies to plan, execute, track and refine marketing campaigns. DecisionEdge for Campaign Management allows users to set up 'dialogues' with their customers, store customer...

DECISIONEDGE MANAGES MARKETING CAMPAIGNS

IBM Canada has launched new business intelligence software that it says will enable companies to plan, execute, track and refine marketing campaigns. DecisionEdge for Campaign Management allows users to set up ‘dialogues’ with their customers, store customer information in a data warehouse, and build on customer contact history to produce more precise cross-selling and up-selling opportunities. IBM says DecisionEdge can manage three kinds of campaigns: those that identify prospects in certain segments, those that are triggered by specific customer actions, and those that are triggered by customer inquiries.

VISITOR INSIGHT TARGETS WEB SITE CUSTOMERS

Orange, Calif.-based Experian has unveiled an e-commerce product, Visitor Insight, which runs in the background of a business Web site and enables marketers to target specific customers. When a consumer registers on the site, Visitor Insight supplements the information provided with demographic data from Experian’s Insource database, which contains consumer data on 98% of all U.S. households, according to the company. Using this data, the Web site marketer can immediately tailor product and service offerings to the needs of individual visitors.

CALL CENTRE SOFTWARE SIMPLIFIES CUSTOMER CONTACTS

Nortel Networks of Dallas, Tex., has launched Web-enabled customer relationship management software that it says will ease the processing required by call centre agents.

Symposium Call Centre Server (Release 3.0) customer relationship management software is incorporated with Internet and Computer Telephony Integration (CTI). According to the company, use of the Internet-enabled application will result in increased productivity, minimized operational costs and maximized agent scheduling. Symposium is currently available to those call centres using Nortel Networks Meridian 1 and Meridian SL-100 and DMS Centrex systems.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.
TheGarden_FL

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.