Account Action

Molson Canada has chosen TAXI Advertising & Design of Toronto and Montreal to handle the brewery's 'Take Care' responsible-use campaign. The first work from the new agency is expected mid-May. The business was previously with MacLaren McCann and Marketel/McCann-Erickson. DoubleClick...

Molson Canada has chosen TAXI Advertising & Design of Toronto and Montreal to handle the brewery’s ‘Take Care’ responsible-use campaign. The first work from the new agency is expected mid-May. The business was previously with MacLaren McCann and Marketel/McCann-Erickson.

DoubleClick Canada has named The Crichton Kim-Kirkland Company of Toronto as agency for all its print and online creative.

SamtheRecordMan.com has picked three shops to handle its account: Riddoch Communications (creative), The Thom Group (media buying), and Maverick Public Relations (PR).

Decoma International, a Toronto-based designer and manufacturer of bumpers, body panels and trims for the automotive industry, has hired Toronto-based Wolf Group as its first advertising and PR agency of record.

Home Depot of Toronto has named Cossette Communication-Marketing as its agency of record for the province of Quebec. The account will be handled by the agency’s Montreal office – Home Depot plans to open its first store in Quebec in the third quarter of this year.

Polaroid Canada has named BenchMark Porter Novelli its PR agency of record. Working with Porter Novelli New York, the Toronto agency will provide Polaroid with strategic counsel and ongoing media relations to support promotional activities, advertising initiatives and Web site development across North America.

The latest in tech: Why it matters and how you can use it

With the pandemic continuing to keep in-person events off the table, innovation isn’t just a bonus – it’s an imperative. ...

With the pandemic continuing to keep in-person events off the table, innovation isn’t just a bonus – it’s an imperative. Companies need creative tech to engage with consumers, whether that’s live-streaming, gaming or data-driven personalization. This is the year that remote comes first, making it an opportune time to experiment with format, devices and tools.

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