BIGFOOT DELIVERS PERSONALIZED E-DIALOGUE

New York-based Bigfoot Interactive has just released version 3.0 of its Interactive Relationship Manager (IRM) program. The scalable program delivers personalized "e-dialogue" communications to online consumers. It has a capacity that exceeds 60 million e-mails per day.

As an enhancement to Bigfoot’s current system, the latest version is said by the company to deliver targeted messages more quickly and efficiently. IRM enables multimedia content, flexible database management, enhanced query and reporting functions, and response and survey management. It is built on a platform with a Web-based interface, meaning the format will be familiar to most users.

Visit www.bigfootinteractive.com for more product information.

FRONTMIND OFFERS ONLINE PERSONALIZATION

Manna Inc. of Wellesley, Mass., has released its latest online personalization software package.

Called FrontMind 2.0, it is designed to help marketers create and deploy highly targeted online initiatives. Enhancements from the previous version include a learning and inference engine, an up-front simulation module and improved return-on-investment measurement capabilities.

FrontMind’s inference capabilities can make accurate recommendations based on a customer’s action or inaction on a Web site, says the company. For example, it can gauge whether a customer clicks on an offer and buys, clicks on an offer and doesn’t buy or completely ignores the offer. The software allows users to make changes on the fly as they define, test and refine a program.

MARKETZONE OFFERS ONLINE DECISION SUPPORT

Donnelley Marketing of Omaha, Neb. has introduced MarketZone DS, which the company bills as an Internet-enabled relational marketing information system.

According to Donnelley, MarketZone DS offers campaign management, data segmentation, multi-dimensional list refinement, and decision support – the "DS" in the system name – functionality. The company says it’s designed to give marketers detailed reporting of transactional trends across all campaigns.

In addition, the system allows marketers to move from data analysis to query to action with secure Web access. Other components include a data select module that provides real-time point-and-click query creation; a data view module that enables users to conduct online data sampling and file downloads; and a cross-tab module with two-dimensional tabulation and cell-level data manipulation.

MarketZone DS is client-server based and features open architecture that the company says can accept third-party tools and adapt to any relational database.

TELEMATE DEBUTS SITE VISITOR ANALYSIS

Telemate.Net of Atlanta recently released its eSpective solution designed to provide businesses with detailed Web site visitor analysis.

ESpective collects activity data from Web servers and other customer touch points and translates the data into summary and detailed e-marketing, Web performance and management analysis reports.

Key features include a flexible visitor management tool; the ability to group visitors according to standard, user-defined classifications; detailed click-by-click activity analysis; a "WHOIS" database; and a multi-touch point-view capability.

ESpective has an embedded Microsoft SQL Server database that alleviates the need for customers to integrate the application with separate databases. Also included is the Seagate Crystal Reports 7.0 reporting engine that provides standard, browser-based delivery of reports to authorized recipients.

Also in this report:

– The next generation of Net tools: Permission-based e-mail, online behaviour profiling, customized content delivery on the rise p.D12

– Why the current opt-in e-mail model won’t work: Three major problems – and a bunch of minor ones – to consider p.D15

– System links agents, data warehouse: Pivotal combines technologies required to build successful e-relationships p.D17

Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.

Thursday’s batch of Silver and Bronze winners included the Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury Lions, Brand Experience & Activation, Innovation and Creative Commerce Lions categories. Canadians were recognized with three Lions today: a Silver in Brand Experience & Activation, a Bronze in Creative Commerce and a Bronze in Creative Effectiveness. Rethink was awarded twice on Day 4, while Weber Shandwick rounded out the Canadian agency wins with one Lion. Below is a look at the work. Catch the Gold winners later this afternoon when they’re revealed at the gala in Cannes.

Creative Commerce (1 Silver)

1 SILVER: “U Up?” by Rethink for IKEA

IKEA’s “U Up?” campaign has legs, it turns out. The campaign is getting major love at Cannes. The IKEA work, created in collaboration with Rethink Toronto, added to its Cannes Lions tally with a Silver medal in Creative Commerce. That now makes five total Lions for the work, including two Golds on Wednesday night, for Direct and Socal & Creator. The campaign has been lauded by jurors for its dexterity, contextual timing and humour.

Creative Effectiveness (1 Bronze)

1 BRONZE: “Heinz Ketchup & Seemingly Ranch” by Rethink for Kraft Heinz 

Both Rethink and Kraft Heinz picked up another Lion, this one a Bronze in Creative Effectiveness for their collaboration on “Heinz Ketchup & Seemingly Ranch.” Not only did the work capture a culture moment spurred by Taylor Swift, but it also created a new product, “in under 24 hours,” to match. The latest two Lions makes 10 total wins for Rethink. Kraft Heinz and Rethink also picked up a rare Gold Lion for Media a day earlier.

Brand Experience & Activation (1 Bronze)

1 BRONZE: “Airbnb Icons” by Weber Shandwick for Airbnb

The Weber Shandwick work, “Airbnb Icons,” won Bronze on Thursday in Brand Experience & Activation after claiming a Bronze in Media Wednesday. Airbnb turned media brands into a destination, partnering with the likes of Marvel and Disney to offer travellers experiences like drifting off in the Up house or crashing at an X-Men mansion. The first 11 experiences rolled out mid-2024, and most of the experiences were free or under $100, with over 4,000 tickets sold by the end of the season.