Up to the minute: DDB gets more milk

Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.


The marketing world never sleeps, which means there are bound to be things that fly under your radar. To make sure you’re up to speed, here’s some news you might have missed this week:


UTTMdotLindsay-Peterson-Chisholm1Cohn & Wolfe has announced three hires in its Toronto office. Lindsay Peterson-Chisholm (pictured) has been hired as a VP, driving client growth and working closely with the agency’s Digital Innovation Group. Peterson-Chisholm had been working with the PR agency as group director on a contract basis since October and previously ran her own consultancy, LPC Communications. Cohn & Wolfe also hired Amanda Philp, a former government staffer that has worked in the Prime Minister’s Office and for the Leader of the Opposition at Queen’s Park, as a senior counsellor. The agency also formally announced the hiring of Craig Ritchie as creative director, who joined from Edelman in August.


Turbulent, a Montreal-based agency that focuses on the gaming, media and education sectors, has hired Michel Labelle as creative director. Labelle was previously CD at W.illi.am and a senior art director at Tank. In February, the agency also announced it would soon be opening an office in Toronto to better serve its Ontario-based clients, which include TFO and Bell Media.

UTTMdotKBS+ has expanded into China with the opening of an office in Shanghai. The agency’s seventh office, first announced in December, is being led by Douglas Lin (former managing director of TBWA\China and BBDO Proximity China) as partner and CEO and Jonathan Ip (former digital ECD at Saatchi & Saatchi China and head of digital creative at BBDO Proximity China) as partner and CCO. KBS China currently has a team of eight employees, with a goal of expanding to 20 by the end of the year.

UTTMdotToronto-based Ariad has hired five new staff across its different departments. Iwona Sowinski and Narani Kannan have been hired as art directors. Both have spent the last four years freelancing, though Sowinski has previously been a designer at Crescent Group and Karo International and Kannan at Pigeon. Former Tag Enterprise ACD Adam Kahn has been hired as a senior copywriter. Tammy DeProfio has been hired as an account director and Matthew Croce has been hired as an email marketing developer.

UTTMdotPublicis Montreal has hired veteran account director Sylvie Crete, who had been at DentsuBos since 1997 (first joining when it was still known as Bos, before it was purchased by Dentsu).


UTTMdotCheese_Source-2DDB Public Relations has been named the new PR agency for the Dairy Farmers of Canada, working on marketing and nutrition communications. The move aligns the Dairy Farmers’ PR with the creative on its 100% Canadian Milk branding and cheese accounts at DDB, which is also the AOR for the B.C. Dairy Association and the Strategic Milk Alliance. The agency won the PR account after a review that began in August. The English account was previously handled by Merkato.

UTTMdotHill+Knowlton Strategies’ Montreal office has been selected to handle all communications and public relations for Les Grands Ballets. The PR agency will also be handling the work for Agora de la dance, Tangente and l’École de danse contemporaine de Montréal, a group of companies and schools that occupy Montreal’s Espace Danse Quebec project along with Les Grands Ballets.



In the second round of decisions from its Let’s Talk TV hearings last fall, the CRTC has announced it will require cable providers to provide a la carte television services and a $25 skinny basic package by March 2016. Reaction from the industry was varied.

UTTMdotZenithOptimedia has launched Blue 449, a new global media agency network born out of its 2013 acquisition of U.K. agency Walker Media. The network will have a presence in 16 countries, including an office in Canada led by ZenithOptimedia CEO Steve King, and focus on retail, automotive and pharmaceutical sectors.

UTTMdotcatherinePatryCatherine Patry (pictured), formerly the director of marketing communications at Telus, has been hired as director of marketing and business-to-business communications for CBC’s Media Solutions Group. Patry also has experience on the agency side, having worked at Publicis, Bleublancrouge and Taxi.

UTTMdotToronto-based native ad platform StackAdapt has partnered with PubNative to provide in-app programmatic inventory to clients.