Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

The marketing world never sleeps, which means there are bound to be things that fly under your radar. To make sure you’re up to speed, here’s some news you might have missed over the last week:

Hires, promotions and agency changes


Jim Reynolds RF TorontoRazorfish Toronto (formerly Nurun) has hired Jim Reynolds (pictured, right) as director, client partner. Reynolds was most recently director of e-commerce product management at Indigo and in his new role will lead relationships and provide strategic assistance with senior retail clients as the agency looks to further grow its expertise in omni-channel retail.

UTTMdotVancouver-based digital agency FCV has looked outside the agency world for its new senior directors, having hired Roger Oldham as senior director of strategy and transformation and Tom Stachura as senior director of technology. Oldham comes from the U.K., where he was most recently chief digital officer for the Ministry of Justice, helping to launch some of the government’s first digital public services. Stachura joins from Vancouver’s Langara College, where he was director of IT development, and has also worked for tech provider Sierra Systems and McKessa Pharmacy Systems.


Ariad Communications has three new staff members in Toronto. Manna Navai joins as the agency’s new UX lead from Razorfish Toronto, where she spent the last two years as senior design researcher. Mike Ross has been hired as senior manager of email marketing and digital CRM, having previously been manager of email strategy at Rogers Communications. Kelly Dhillon has been hired as manager of creative operations, having held senior production roles at Capital C and Cossette.

UTTMdotWeber Shandwick, which earlier this week won digital duties for McCormick Canada, has hired Cameron Summers as national practice leader of corporate and public affairs. Summer comes over from MSLGroup, which he joined just over a year ago as SVP of corporate and public affairs and deputy managing director of the Canadian office.

New business

UTTMdotunipneuPublicis Montreal has been added to the agency roster of Quebec tire retailer Unipneu, working as strategic and creative partner with PHD on media. The agencies will be transforming the brand into Point S, becoming part of the French auto retailer’s network as it looks to start its North American expansion in Quebec. A campaign is scheduled to launch this fall.


Toronto-based Naked Creative Consultancy has added three healthcare clients, focusing on developing corporate brand strategy and positioning ahead of future in-market communications. They are the Remedy’sRx chain of independent pharmacies, Hamilton Health Sciences network of seven hospital and cancer care facilities and The Keenan Centre for Biomedical Research facility run by St. Michael’s Hospital.

UTTMdotMarketel has been named lead agency for the Canadian Museum of History (formerly known as the Canadian Museum of Civilization) in a mandate that also covers sister sites the Canadian War Museum, the Canadian Children’s Museum and the Virtual Museum of Canada. The assignment covers brand planning, experiential marketing, media buying and creating a new digital and creative strategy for each of the museums and their exhibitions.



Bell Canada, along with MLSE chairman Larry Tanenbaum’s Kilmer Sports, have jointly acquired the CFL’s Toronto Argonauts.

UTTMdotBCP has been rolled into Starcom MediaVest Canada and rebranded, giving the media agency network its first presence in Quebec. BCP merged with Publicis Groupe, which also owns Starcom, last year.

UTTMdotCorby Spirit and Wine has selected Media Experts as its new media agency of record after a competitive review. Corby’s portfolio includes J.P. Wiser’s Canadian whiskies, Lamb’s rum and Polar Ice vodka in addition to a host of international brands such as Chivas Regal, The Glenlivet and Ballantine’s Scotch whiskies, Jacob’s Creek and the Wyndham Estate wines.

UTTMdotStuart Garvie, former CCO of GroupM, will be joining Bell Media Sales on June 8 as president.