Movers & Shakers

CLIENTS:

Canadian Airlines has picked Paul Brotto to succeed Kevin Benson as president and CEO. Prior to the appointment, Brotto was senior VP, business development at Air Canada. His Air Canada career includes time as VP finance and treasury, VP marketing, and president and CEO of Air Canada Vacations.

Tetley Canada has hired Stephen Rice as marketing manager. He joins the Toronto-based tea marketer from Cadbury Beverages Canada, where he was a business manager/director.

The Canadian Tourism Commission has named Terry Francis as interim president, replacing Doug Fyfe, who moved to Tourism Toronto. Prior to his appointment, Francis was the tourism commission’s COO and VP, marketing and sales.

AGENCIES:

Stephen Sussman has joined Toronto’s Marketing & Promotion Group as VP, creative director. Sussman had been freelancing on projects for Sony, Tag Hauer, Birks and Alfred Sung since leaving the top creative post at Bates Canada.

Jocelyn Hill has signed on as planning director at the Toronto office of Publicis Canada. Hill was most recently a strategic planner at Roche Macaulay & Partners and for five years before that, was creative planner at Vickers & Benson Advertising.

Catherine Marcolin and Tina Haessler have been promoted to account supervisors at Wolf Group in Toronto. Both were previously account co-ordinators. Marcolin’s clients include Altamira, Air Ontario and Scott’s Canada. Haessler will handle Magna International, Decoma International and Scotia Capital.

Louise Fortier has been appointed account supervisor at Palm Publicité Marketing in Montreal, where she’ll handle Labatt Wildcat, Dunkin’ Donuts and Ultramar. Previously, she handled Bombardier for Publicis Dialog.

Vancouver agency Rethink is hiring 13 new staffers. Recruits on the creative side include copywriters Rob Tarry, formerly of Ogilvy & Mather, and Sebastien Wilcox from Koo Creative Group, both in Vancouver, as well as art directors Joe Piccolo from Toronto’s Gee, Jeffery & Partners and Andrew Samuel from Victoria’s Copeland Communications.

MEDIA:

Frank Teskey is taking the reins as publisher at Business in Vancouver. He joins the paper from Lower Mainland Publishing, where he was a regional publisher. Prior to that, he was publisher of Surrey Now.

BCE Media has named James Macdonald its senior VP and chief media services officer. He’ll oversee development of programming and new media. Macdonald joins the Montreal company from WIC Television, where he was president and CEO.

Doug Knight, publisher and CEO of The Toronto Sun, has left the Toronto tabloid after two years. He has been replaced by Mark Stevens, who was Sun Media’s VP of corporate operations. The daily paper expects to take several weeks before naming a new head of advertising to replace Francesca Briggs, VP advertising, who departed last month.

Cannes Lions 2025: More Lions go to Rethink and Weber Shandwick

Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.

Thursday’s batch of Silver and Bronze winners included the Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury Lions, Brand Experience & Activation, Innovation and Creative Commerce Lions categories. Canadians were recognized with three Lions today: a Silver in Brand Experience & Activation, a Bronze in Creative Commerce and a Bronze in Creative Effectiveness. Rethink was awarded twice on Day 4, while Weber Shandwick rounded out the Canadian agency wins with one Lion. Below is a look at the work. Catch the Gold winners later this afternoon when they’re revealed at the gala in Cannes.

Creative Commerce (1 Silver)

1 SILVER: “U Up?” by Rethink for IKEA

IKEA’s “U Up?” campaign has legs, it turns out. The campaign is getting major love at Cannes. The IKEA work, created in collaboration with Rethink Toronto, added to its Cannes Lions tally with a Silver medal in Creative Commerce. That now makes five total Lions for the work, including two Golds on Wednesday night, for Direct and Socal & Creator. The campaign has been lauded by jurors for its dexterity, contextual timing and humour.

Creative Effectiveness (1 Bronze)

1 BRONZE: “Heinz Ketchup & Seemingly Ranch” by Rethink for Kraft Heinz 

Both Rethink and Kraft Heinz picked up another Lion, this one a Bronze in Creative Effectiveness for their collaboration on “Heinz Ketchup & Seemingly Ranch.” Not only did the work capture a culture moment spurred by Taylor Swift, but it also created a new product, “in under 24 hours,” to match. The latest two Lions makes 10 total wins for Rethink. Kraft Heinz and Rethink also picked up a rare Gold Lion for Media a day earlier.

Brand Experience & Activation (1 Bronze)

1 BRONZE: “Airbnb Icons” by Weber Shandwick for Airbnb

The Weber Shandwick work, “Airbnb Icons,” won Bronze on Thursday in Brand Experience & Activation after claiming a Bronze in Media Wednesday. Airbnb turned media brands into a destination, partnering with the likes of Marvel and Disney to offer travellers experiences like drifting off in the Up house or crashing at an X-Men mansion. The first 11 experiences rolled out mid-2024, and most of the experiences were free or under $100, with over 4,000 tickets sold by the end of the season.