The president of Canadian menswear retailer Grafton-Fraser says his privately held company, which operates 123 stores under six banners across Canada, is considering the purchase of rival Tip Top, along with three other divisions within the troubled Dylex empire: Fairweather, Braemar and Thrifty’s.
Responding to speculation that his company might be interested in taking over its rival (see Strategy, Jan. 3, 2000), Glenn Stonehouse says Tip Top has long been eating into sales at Grafton-Fraser’s Jack Fraser chain. If the terms are right, he says, he’d like to buy the chain from Dylex, which announced late last year that it was putting the bulk of its retail assets up for sale.
‘Tip Top has been going head to head with Jack Fraser for the last 80 years, and both companies have suffered,’ he says. ‘Both companies have closed a lot of stores. The merger of both companies at this point makes a lot of sense.’
He adds that if his company was successful in taking over Tip Top, both it and Jack Fraser would continue to operate in their strongest markets, while the 30 stores that overlap would be closed or converted to another banner, such as the more upscale Grafton & Co. The company also owns George Richards Big and Tall, Mr. Big and Tall, The Suit Exchange, and Timberland.
If Stonehouse is successful, Grafton-Fraser would have to build distinct brand identities for Tip Top and Jack Fraser, says retail analyst John Torella of Toronto’s J.C. Williams Group.
‘He would have to reposition both,’ Torella says. ‘Jack Fraser has always had some inclination to move up into better quality, better look and that’s a natural thing.