Red Cross
Company Info
In the News
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Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
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How to grab attention in 2015
Microsoft's Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.
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Show them the money… being used for good
P&G and 7Up get creative with purchase-driven donations.
