Articles Tagged ‘augmented reality’

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Tribeca Film Fest lets fans make their own AR movies

The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.

Gwyneth Paltrow Tries Out Flow Alkaline Spring Water's Latest Augmented Reality Grocery Experience at ExpoWest

Flow brings AR to the grocery aisle

The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.

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Penningtons brings AR in store

The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.

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Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

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Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.

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Check it out: An augmented drone

For those who are truly competitive with Pokemon Go, there’s some aerial assistance.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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HomeSense augments your space

The retailer hopes its augmented reality ads will encourage people to refresh their spaces with new items.

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The Mercury’s rising for augmented reality books

Rolling out at a Walmart near you, these “Incredebooks” bring childhood classics to life.

Canadian apps to track

Check out these hot new platforms with features like 3D, sensor-activated avatars and product searching based on photos.

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Next big things of the past: hits and misses

A selective list of ideas – some that fell short and some that were on the mark – covered in past pages of strategy.

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Ninja Turtles invade Walmart

The retailer launches its latest augmented reality campaign to promote a new TV show.

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Augmenting the shopping experience reality

IBM, Walmart and Lowes Canada all look to bring AR technology into stores.

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Oasis techs out its juice boxes

Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.

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Mint keeps currency current

The Royal Canadian Mint uses augmented reality and art by Gary Taxali to attract new coin collectors.