Articles Tagged ‘augmented reality’
Brita draws attention to sustainability via a famed photographer
Edward Burtynsky is helping to convince consumers to use filtration systems instead of single-use plastic at an AR exhibit in Toronto’s Evergreen Brickworks.
Tribeca Film Fest lets fans make their own AR movies
The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.
Flow brings AR to the grocery aisle
The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.
Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.
Air Miles augments its campus tours
The brand adds an AR element to its promotion with post-secondary students this year.
Visa experiments with AR at TIFF
Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.
Check it out: An augmented drone
For those who are truly competitive with Pokemon Go, there’s some aerial assistance.
Shikatani Lacroix gets in shoppers’ heads
The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.
HomeSense augments your space
The retailer hopes its augmented reality ads will encourage people to refresh their spaces with new items.
The Mercury’s rising for augmented reality books
Rolling out at a Walmart near you, these “Incredebooks” bring childhood classics to life.
Canadian apps to track
Check out these hot new platforms with features like 3D, sensor-activated avatars and product searching based on photos.
Next big things of the past: hits and misses
A selective list of ideas – some that fell short and some that were on the mark – covered in past pages of strategy.
Ninja Turtles invade Walmart
The retailer launches its latest augmented reality campaign to promote a new TV show.
Augmenting the shopping experience reality
IBM, Walmart and Lowes Canada all look to bring AR technology into stores.
Oasis techs out its juice boxes
Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.
