Articles Tagged ‘Best Buy’

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Check it out: A lightsaber battle for the ages

Union helps Best Buy promote a new Star Wars video game at a real-life lightsaber battle in Toronto.

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Best Buy creates some fun

With “#BestDay” the retailer shows how consumer tech can help make unique memories.

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Best Buy takes kids to school

The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.

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Why the dad demo is unignorable

Believe it or not, dad can be better for your bottom line than mom. Hunter Straker’s Sheri Pearson taps into insights from a recent study, with tips to win his buck.

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Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.

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The next big things in retail

As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.

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Retail in 2015: La Vida Local

Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.

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How to throw down on Twitter in four steps

Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.

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Are you entertaining?

Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.

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Future Shop goes big for the holidays

Why the retailer is returning to TV after going digital-only last year.

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Vizio enters the HD-TV fray

As this California-based tech co competes for share against Samsung and LG, will Canadians buy into Vizio’s message of simplicity?

Rock on, Best Buy

For those folks looking to graduate from air guitar to the real deal, the retailer’s got you covered, targeting dabblers and hobbyists in its latest musical push.

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Best Buy launches a magazine

The tech company will launch a six-times-a-year tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.

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Best Buy launches a lifestyle line

The new Viva brand carries more than 4,000 personal care and health and wellness SKUs targeting women.

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DDB sweeps the AME awards

The Vancouver-based agency takes home top prizes for its work for the Canadian Tourism Commission, as does its digital arm Tribal DDB for client Best Buy.