Articles Tagged ‘BrandSpark’

P&G

P&G, PepsiCo command list of most-trusted brands

BrandSpark’s annual survey also finds inflation hasn’t impacted big brands’ ability to earn trust.

amazon-prime-shopping

New products can revitalize brands amid high inflation

From Shopper Marketing Report: BrandSpark also finds shoppers are waiting for sales, which are not coming from marketers.

Shopping-cart

Amid inflation, brands need to segment their strategies

According to BrandSpark, while many consumers are looking for affordability, there is also a sizable target for premiumization.

P&G

P&G and J&J dominate most trusted brands

BrandSpark’s annual ranking also shows Maple Leaf and Kraft Heinz stayed strong in food despite private label competition.

healthy-apple

Eco- and health-friendly innovations resonate most with consumers

Brandspark’s survey reveals what’s most likely to get someone to try a new product.

YSM - Money

Price’s impact on trust is falling

Uber, Air Canada, RBC and Bell are among those at the top of BrandSpark’s annual ranking of the most trusted brands.

ecommerce

Ecommerce is stabilizing but still showing an upward trend

The latest study from BrandSpark also dives into which categories customers are willing to pay a premium to shop.

tech-watch

BrandSpark adds tech to Best New Product awards

The annual survey expands beyond CPG to gauge consumer sentiment in everything from wearables to appliances.

shopping-cart-image

How are consumers responding to where shopper marketing is headed?

Robert Levy, president of BrandSpark, examines how pre-shop has changed, how DTC can enhance in-store and which new tech is actually useful.

pexels-anna-shvets-3962294

Grocery delivery brands are in a dead heat on trust

BrandSpark’s annual Most Trusted Awards also found the ecommerce retailers that are managing to edge out Amazon.

Grocery, CPG, retail

The most trusted brands in CPG today

BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.

Group Shot Canada 2020 BNPA

What are Canadians’ favourite new products?

Plant-based and health-conscious products were well-represented in Brandspark’s annual ranking.

Ecommerce

Amazon tops survey of most-trusted ecommerce brands

Despite recent controversies, the online giant ranked first in 18 of the 24 product categories examined in BrandSpark’s survey.

neonbrand-394688-unsplash

What are Canadians’ favourite new products?

BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.

neonbrand-394688-unsplash

Which brands do consumers trust most?

The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.