Articles Tagged ‘Leon’s’

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Bimm makes 10 new hires

The Toronto digital agency grows during the pandemic following expanded mandates with Audi, Leon’s and Grainger.

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Layoffs hit more sectors, marketing departments

Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.

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What is the economic impact of the pandemic lasting through summer?

Conference Board of Canada predicts a $20 billion drop in household spending.

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View from the C-Suite: Leon’s aims to be trendier

The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.

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Leon’s stocks small store with big tech

The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.

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Leon’s launches stylish campaign with new AOR

Bimm is working towards changing the way Canadians perceive the 110-year-old furniture retailer.

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Leon’s expands e-commerce strategy with Shopify

The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Bronze: Leon’s family-friendly furniture

The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the “Part of the Family” campaign.

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CASSIES Silver: Leon’s turns street furniture into discounts

Taxi’s coupon scheme placed the furniture retailer on the Quebec map.

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.

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Leon’s millennial-friendly content plan

The retailer uses an influencer-led digital magazine as part of its holiday strategy.

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Leon’s is making a wearable for your couch

The retailer is introducing devices on furniture that measure “Together Time.”

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The Brick names new president

Longtime executive Dave Freeman takes over leadership of one of Canada’s largest furniture and appliance retailers.