Articles Tagged ‘Shopper Innovation Awards 2017’
Honey Nut Cheerios wins 2017 SIA Grand Prix
Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.
Shopper Innovation Awards: Ikea hacks delivery pain points
Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.
Shopper Innovation Awards: When banner ads stalk for good
The Canadian Safe School Network made its point by turning its ads into bullies.
Shopper Innovation Awards: How to keep it fresh
Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.
Shopper Innovation Awards: Reframing the issue wins new patrons
World Vision shows off what water can do.
Shopper Innovation Awards: Reinvention through brick and mortar
The Yellow Pages and Harley-Davidson set up shops to change their brand image.
Shopper Innovation Awards: Focus-group-generated content
Walmart brought in the real experts to test its Christmas toys.
Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
Shopper Innovation Awards: Two brands are better than one
Partnerships for Expedia, Coke and Interac helped the brands reach their targets.
2017 Shopper Innovation Awards shortlist revealed
From bees to beer, here are the brands that stood out in the jury room.
Deadline extended for Retail Innovator of the Year
Submissions now close this Friday, as we look for the brands that have turned insights into action.
Reminder: Who is Canada’s Retail Innovator of the Year?
The submission deadline is fast approaching for the new award recognizing companies that best use shopper insights.
Shopper Innovations Awards 2017: Last call for entries
The final deadline for the awards, included in the Creative Report Card, is this Friday.
Introducing the Retail Innovator of the Year award
Which Canadian retailer is using its consumer and shopper insights best?
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