Articles Tagged ‘The Colony Project’

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The Colony Project becomes Middle Child in rebrand

The name sheds the negative connotations of its previous moniker, while also setting positive expectations for the future.

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Kraft Heinz to debut its first Canadian Olympic campaigns

KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.

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Sephora ensures authenticity as it celebrates Indigenous beauty

The retailer engaged internal and external advisors every step of the way as it continues efforts to create change in the beauty industry.

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Sometimes two leaders are better than one

From the C-Suite newsletter: What Colony Project’s Amanda Shuchat and Katie Muir have learned from trying out co-leadership.

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How Heinz is pushing its portmanteau sauces in-store

The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.

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Nando’s opens an inspiring new contest

The restaurant-slash-hot-sauce brand believes giving people a chance to pursue their new passions has stopping power.

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How Kraft is handling being a challenger

The CPG giant is escalating its push into hazelnut spreads with a social takeover on a day dedicated to its biggest competition.

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2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

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Heinz turns consumer drawings into new bottle designs

A new campaign enforces the strength of the condiment brand by showing that when most people think of ketchup, they think of Heinz.

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Here are the 2020 PR AOY winners

Now it’s The Colony Project, Craft and Pomp & Circumstance’s turn to join the Agency of the Year winner podium.

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2020 PR AOY Gold: As the world changes, so too does The Colony Project

By being nimble and scrappy, the Vision7 agency adapted to the shifting tides of 2020.

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KD bares it all for latest ecommerce experiment

The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.

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KD adds pumpkin spice to its noodles (and its ecomm push)

Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.

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Kraft Singles cooks up new traditions

Kraft Heinz is reintroducing a brand that has been dormant since 2016 with a social contest that taps into new cooking habits.

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Kraft says no to palm oil, yes to new nut butter

If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.