Articles Tagged ‘The Colony Project’

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How Kraft is handling being a challenger

The CPG giant is escalating its push into hazelnut spreads with a social takeover on a day dedicated to its biggest competition.

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2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

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Heinz turns consumer drawings into new bottle designs

A new campaign enforces the strength of the condiment brand by showing that when most people think of ketchup, they think of Heinz.

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Here are the 2020 PR AOY winners

Now it’s The Colony Project, Craft and Pomp & Circumstance’s turn to join the Agency of the Year winner podium.

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2020 PR AOY Gold: As the world changes, so too does The Colony Project

By being nimble and scrappy, the Vision7 agency adapted to the shifting tides of 2020.

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KD bares it all for latest ecommerce experiment

The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.

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KD adds pumpkin spice to its noodles (and its ecomm push)

Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.

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Kraft Singles cooks up new traditions

Kraft Heinz is reintroducing a brand that has been dormant since 2016 with a social contest that taps into new cooking habits.

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Kraft says no to palm oil, yes to new nut butter

If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.

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Kraft Heinz, DoorDash and Spotify hit a home run

Rethink helped the brand team up with the digital apps to recreate the baseball stadium experience at home.

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Heinz Ketchup creates a jigsaw puzzle for isolation

Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Pathways to Education looks to the future

The non-profit highlights the barriers students from low-income communities face (and the impact that has on society).

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Shortlist released for the 2019 PR Agency of the Year

The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.

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Vision7 owner Blue Focus to spin off global agencies

A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.