What can the can do?
Two established craft brands spruce up their designs to compete in the crowded market.
Creemore’s kitchen is open
The Batch gastropub aims to be a subtle expression of the brand, with a retail store at its core.
Which brands do Canadians trust most?
A new study suggests that trust is most important when it comes to products for kids and pets.
Windsor Salt refines its look
The maker of culinary and other salt products changes up its logo and packaging to be more relevant to millennial consumers.
Reaching for reconnection
Consumers are looking to switch off and live more “real” lives – and brands are listening.
Real Interactive wins CAMH assignment
The agency will help the mental health organization develop a new national branding strategy.
The CFL shows what it’s made of
The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.
Female empowerment (finally) comes of age
Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.
How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.
The new brand royalty
From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.
Maverick Maker of the Year: Etsy goes offline
How real-world experiences have become a cornerstone of the online marketplace’s strategy.
Newsmaker of the Year: Riding the Uber wave
How the industry disruptor changed how we get around, and drove some successful brand partnerships.
Brand Partner of the Year: Nutella’s pairings
The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.
Athlete of the Year: Kyle Lowry a slam dunk for brands
How the Raptors superstar has made his mark beyond the court.
Hot Ticket of the Year: Canada’s music festivals
Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.