Branding
Balzac’s gets into events with visual refresh
The roaster’s newest cafe will double as an event space to diversify its business beyond just “great coffee.”
Swiss Chalet tests millennial-friendly concept store and menu
How a renovated Barrie location fits into the restaurant’s plan to attract diners outside its typical 55-plus customer base.
Quebec maple syrup gets a new look
The body representing producers in the province hopes a revamped brand will help increase international sales.
The year in Canadian advertising
From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.
Pur Vodka rebrands ahead of expansion
The new label marks the second time the Quebec vodka company has rebranded in less than 10 years.
Parasol diapers arrive in Canada
The brand will use style to appeal to millennial parents, but faces stiff competition in a saturated market.
Gaz Metro rebrand a response to stakeholders
Those inside the Quebec energy business wanted a brand that better reflects its investment in renewables.
Why everyone is copying Greenhouse Juice
The company built a brand in a new category by investing in smart production, premium packaging and home delivery.
Paderno debuts new brand platform
Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.
To Beau Lake we go
One year in, Beau Lake is looking to expand its product line beyond paddleboards.
Cheerios builds a wall of cheer
The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.
AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.
2017 Strategy Awards: RBC’s patriotic pledge
The brand encouraged youth across Canada to make an impact in their communities.
2017 Strategy Awards: Gain taps into scent-vertising
The brand’s campaign took a playful tone by mimicking perfume ads.
