Branding
To Beau Lake we go
One year in, Beau Lake is looking to expand its product line beyond paddleboards.
Cheerios builds a wall of cheer
The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.
AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.
2017 Strategy Awards: RBC’s patriotic pledge
The brand encouraged youth across Canada to make an impact in their communities.
2017 Strategy Awards: Gain taps into scent-vertising
The brand’s campaign took a playful tone by mimicking perfume ads.
Longo’s debuts new brand positioning
The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.
AGF rebrands to reflect its business evolution
The company is aiming to unify its products as it celebrates its 60th anniversary.
Check it out: Dodgeball Canada revamps
A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.
What makes a Brand of the Year
Publisher Mary Maddever on how this year’s top brands found a gap, picked a lane and stuck to it.
KBS Canada wins Henderson Brewing
In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.
2017 Brands to Watch: How Saje struck oil
The natural skincare company is sprouting up everywhere.
Branding WestJet’s new low-cost carrier
The airline’s EVP of strategy on the opportunity behind Swoop’s offering.
Monica Ruffo on going against a sea of ‘sameness’
The former ad exec launches Well Told Health, aiming to fill what she sees as a gap in the supplements category.
2017 Brands to Watch: Matt & Nat’s vegan venture
Ethical fashion goes big.
