Branding
Hunt’s enters foodie territory
The ConAgra brand is reaching for the premium market with new heirloom tomatoes packaged in a smaller format.
Weekend Reading: What it takes to brand an agency
How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.
The nature of change for c-suite marketers
Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.
A high-style retail model
Why Spirit Leaf is taking design cues from lifestyle brands in its approach to cannabis retail.
Edo Japan opens millennial-friendly eatery
The restaurant is rolling out its Fresh Take speed and convenience-driven concept ahead of further Canadian expansion.
New Balance declares its independence
The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.
Check it Out: Handicap International gets inclusive
The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.
The Tite Group becomes Church+State
The agency has rebranded to better reflect the nature of its work and realities of advertising.
Cadillac Fairview’s ‘optimistic’ view of the future
With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.
Shelly’s mission: getting people home safely
Uber and MADD share a story of grief from a driver who is fighting impaired driving.
Walmart partners with Penguin Pick-Up
Two co-branded locations expand the retailer’s reach into areas of Toronto where access to its grocery offering is limited.
Unlocking your inner brand hacker
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.
How to drive ‘brand love’
A new survey by Oath identifies six key factors that generate the most brand affinity.
The Juno Awards get a new look
The Canadian Academy of Recording Arts and Sciences hopes refreshed branding will convey it is more than one awards show.
Balzac’s gets into events with visual refresh
The roaster’s newest cafe will double as an event space to diversify its business beyond just “great coffee.”
