Branding

mapleleaftitlecard

Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

Milk_Experts

Branding Agropur

As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.

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Grayes has a bright new campaign

The Canadian workwear brand enlists four “driven” women to design and model pieces for its new capsule collection.

beigemanftd

Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

Koho

Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.

dandelion

Nature Valley reveals what you can’t ask your voice assistant

The granola bar company once again encourages families to get outside, with a greater emphasis on social media.

HomEquity

How HomEquity uses digital to convert seniors

Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.

SurveyMonkey

SurveyMonkey rolls out global rebrand

Aspects of work first created by Ottawa agency Soshal for one product have now been adopted for other initiatives.

Keurig2

Keurig ramps up sustainability efforts

The company has promised to make all of its pods recyclable by the end of 2018, a vision that requires more consumer education.

Amex-main

American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

David Pullara

Hill Street’s first CMO to help launch cannabis-infused beverage line

David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.

Canadian Premier League4

Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

SSQ

SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

SAXX underwear

Why SAXX has shifted to purpose-driven marketing

The brand is looking through an anthropological lens to find the connection between men’s undergarments and social change.

Timberland

Timberland to push further into Canada

Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.