Branding

La Prep3

How La Prep sees its future in the competitive lunch market

The franchise’s owner and CEO explains how a rebrand and new store concepts will bring much-needed brand awareness to the company.

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Kenneth Cole opens first standalone store in Canada

The VP of licensed brands for Haggar Canada honours the past while looking to the future.

michellecolour

Spinning a fitness brand into gold

SpinCo’s founder talks about how the Canadian studio is growing and opening new locations despite U.S. competition.

Yen Chu

Taxi hires new design director

The agency is looking to bake design back into its DNA, and has brought on Yen Chu to take the lead.

Cryptocurrency Exchange

How CoinSmart plans to reach the ‘crypto curious’

Experiential executions aim to position the cryptocurrency exchange as a lifestyle brand to connect with different demos.

Homequity-featured

HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

mapleleaftitlecard

Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

Milk_Experts

Branding Agropur

As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.

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Grayes has a bright new campaign

The Canadian workwear brand enlists four “driven” women to design and model pieces for its new capsule collection.

beigemanftd

Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

Koho

Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.

dandelion

Nature Valley reveals what you can’t ask your voice assistant

The granola bar company once again encourages families to get outside, with a greater emphasis on social media.

HomEquity

How HomEquity uses digital to convert seniors

Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.

SurveyMonkey

SurveyMonkey rolls out global rebrand

Aspects of work first created by Ottawa agency Soshal for one product have now been adopted for other initiatives.

Keurig2

Keurig ramps up sustainability efforts

The company has promised to make all of its pods recyclable by the end of 2018, a vision that requires more consumer education.