Branding

Paul Lavoie breakfast

To Beau Lake we go

One year in, Beau Lake is looking to expand its product line beyond paddleboards.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

LG2 Agency photo

AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.

SICK

2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.

RBC

2017 Strategy Awards: RBC’s patriotic pledge

The brand encouraged youth across Canada to make an impact in their communities.

Gain by Gain Image 1

2017 Strategy Awards: Gain taps into scent-vertising

The brand’s campaign took a playful tone by mimicking perfume ads.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

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AGF rebrands to reflect its business evolution

The company is aiming to unify its products as it celebrates its 60th anniversary.

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Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

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What makes a Brand of the Year

Publisher Mary Maddever on how this year’s top brands found a gap, picked a lane and stuck to it.

KBS & Henderson pic

KBS Canada wins Henderson Brewing

In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.

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2017 Brands to Watch: How Saje struck oil

The natural skincare company is sprouting up everywhere.

WestJet-Meet Swoop

Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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Monica Ruffo on going against a sea of ‘sameness’

The former ad exec launches Well Told Health, aiming to fill what she sees as a gap in the supplements category.

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2017 Brands to Watch: Matt & Nat’s vegan venture

Ethical fashion goes big.