Editorial

CoverJul12

Editorial: Net(re)working

Executive editor Mary Maddever on the new opportunities for engaging audiences, and how the media industry needs to change to reflect them.

Upfront

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The deal with music

There’s been a trend towards more niche and social music programs, as Visa Canada enters into a new five-year deal designed to give its Infinite cardholders exclusive experiences.

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Fall TV: The glossary

Strategy defines some of the key terms you might have heard to prepare you for your next broadcast meeting.

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McDonald’s transparent fast food mission

McDonald’s Canada has opened itself up to internet scrutiny, inviting the Canadian public to ask any question about McD’s menu.

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Canada Post puts the spotlight on digital

Canada Post is launching a multi-platform campaign promoting its ePost online bill consolidation portal across the country.

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The grey wave

The number of people over the age of 65 is growing fast, and what this group values, how it thinks and where it shops will affect Canadian brands profoundly.

Next Media Stars

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Next Media Stars: Part two

The second batch of Next Media Stars are revealed, including a pair of Young Lions.

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Next Media Stars: Charland remixes online to launch a new Loto-Quebec game

The strategic digital planner at Carat makes interesting use of online video to promote a game that’s played in-store.

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Next Media Stars: Walton and Whiffen’s Young Lions nod

The pair from Media Experts went to Cannes thanks to a community-building plan for the YMCA.

Forum

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Branding across the screens

Will Novosedlik on what broadcasters can do to keep their brands alive in the midst of this increasing fragmentation of channels and platforms.

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#Changethemodel

Lauren Richards on why social media isn’t TV ads’ saviour.

Back Page

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Back page: The Boot Camp diaries

A day-to-day breakdown of the Sid Lee Boot Camp experience.

Features

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CTV stretches scope of Saving Hope

To promote its new Canadian series Saving Hope, CTV has launched its most transmedia campaign to date.

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Kokanee goes to the movies

The details on the Labatt brand’s move to the big screen, for which it’s asking fans to participate.

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Secret Location game plays PR, R&D and pitch roles

The Toronto-based transmedia company launches a game that will serve as its digital R&D sandbox, where they can test new technologies and storytelling techniques.

THE MUPPETS

Viddy, Socialcam and YouTube tee off

New video-sharing mobile apps are gaining ground, but are they going to usurp YouTube’s shining star in the video space? We asked a few industry pundits to weigh in.

Fall TV

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The new Fall TV

Complete coverage of the new TV season, from how broadcasters are branding networks in the digital age, to new show picks and pans.

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Net-working

How TV’s big network brands are connecting with today’s consumers.

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Digital television complaint line

Strategy asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.

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TV by the numbers

Who’s watching what, and where? A handy infographic guide to the changing landscape of television viewership.

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Restructuring daytime TV in a post-Oprah world

With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?

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The next big thing on specialty

Strategy breaks down what’s gaining momentum on specialty networks, and the shows expected to be hits right out of the gate, according to TV execs.

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Primetime Battlegrounds 2012

We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.

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The national Fall TV schedule

Download the schedule of new and returning shows this fall.

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