Executive editor Mary Maddever on the new opportunities for engaging audiences, and how the media industry needs to change to reflect them.
The deal with music
There’s been a trend towards more niche and social music programs, as Visa Canada enters into a new five-year deal designed to give its Infinite cardholders exclusive experiences.
Fall TV: The glossary
Strategy defines some of the key terms you might have heard to prepare you for your next broadcast meeting.
McDonald’s transparent fast food mission
McDonald’s Canada has opened itself up to internet scrutiny, inviting the Canadian public to ask any question about McD’s menu.
Canada Post puts the spotlight on digital
Canada Post is launching a multi-platform campaign promoting its ePost online bill consolidation portal across the country.
The grey wave
The number of people over the age of 65 is growing fast, and what this group values, how it thinks and where it shops will affect Canadian brands profoundly.
Next Media Stars
Next Media Stars: Part two
The second batch of Next Media Stars are revealed, including a pair of Young Lions.
Next Media Stars: Charland remixes online to launch a new Loto-Quebec game
The strategic digital planner at Carat makes interesting use of online video to promote a game that’s played in-store.
Next Media Stars: Walton and Whiffen’s Young Lions nod
The pair from Media Experts went to Cannes thanks to a community-building plan for the YMCA.
Branding across the screens
Will Novosedlik on what broadcasters can do to keep their brands alive in the midst of this increasing fragmentation of channels and platforms.
Back page: The Boot Camp diaries
A day-to-day breakdown of the Sid Lee Boot Camp experience.
CTV stretches scope of Saving Hope
To promote its new Canadian series Saving Hope, CTV has launched its most transmedia campaign to date.
Kokanee goes to the movies
The details on the Labatt brand’s move to the big screen, for which it’s asking fans to participate.
Secret Location game plays PR, R&D and pitch roles
The Toronto-based transmedia company launches a game that will serve as its digital R&D sandbox, where they can test new technologies and storytelling techniques.
The new Fall TV
Complete coverage of the new TV season, from how broadcasters are branding networks in the digital age, to new show picks and pans.
How TV’s big network brands are connecting with today’s consumers.
Digital television complaint line
Strategy asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.
TV by the numbers
Who’s watching what, and where? A handy infographic guide to the changing landscape of television viewership.
Restructuring daytime TV in a post-Oprah world
With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?
The next big thing on specialty
Strategy breaks down what’s gaining momentum on specialty networks, and the shows expected to be hits right out of the gate, according to TV execs.
Primetime Battlegrounds 2012
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
The national Fall TV schedule
Download the schedule of new and returning shows this fall.