Articles Tagged ‘Campbell Canada’

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Moya Brown heads to Investors Group

The longtime Campbell’s marketer has taken on a brand strategy leadership role at the financial company.

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Campbell’s brings the Cantina to Montreal

The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.

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Campbell’s aims to ‘win dinner’

The brand boosts support for its condensed lines and broths this fall to reach millennial parents.

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Shopper marketing trends for 2016

TracyLocke Canada’s Jason Dubroy breaks down what to expect for the year ahead.

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Campbell’s looks for common ground

The brand’s new “We All Soup” campaign hopes to unite soup lovers and draw in a new generation.

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Campbell’s wants consumers to flip their lids

Baby it’s cold outside, so the food co is kicking off a contest to heat up its rebranded soup portfolio.

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Brands grow the mo

Rickard’s has some rules for Movember, Chunky has some new mustachioed-inspired flavours, and BBDO is giving props to the unsung furry stars of the month.

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Campbell Canada names new VP marketing

Moya Brown assumes the role, leading the company’s marketing operation across all brands.

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Cannes blog: Questioning digital

Philip Donne, president at Campbell Company of Canada, on the growing role of marketers at the festival and questions around the effectiveness of digital.

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Campbell and Longo’s scare hunger

The brand and retailer unite to collect non-perishable food this Halloween.

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The brief is dead? Long live the brief

Mark Childs of Campbell Canada on the importance of a great brief, and how to create one.