Articles Tagged ‘L’Oreal’
L’Oreal acquires three skincare brands from Valeant
The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
L’Oreal Paris launches Canada-exclusive skincare line
The beauty co launches the new line with a campaign featuring actress Freida Pinto.
Cossette named L’Oreal’s digital agency
The agency will work using a constantly-evolving compensation model tied to results.
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
L’Oreal brings its UV patch to Canada
The smart patch from La Roche-Posay helps tell the wearer when it’s time to reapply sunscreen.
Up to the Minute: New leadership at Citizen Relations
Plus: talent and clients added at Red, and more news you might have missed.
Biotherm Homme’s adventurous anniversary
The brand’s first online influencer campaign reflects its core values in a boundary-pushing three-day trip.
Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year’s conference.
Up to the minute: Union Montreal fills up, a Canadian Clio president
The hires, wins and media news that might have flown under your radar this week.
What keeps marketers up at night?
We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.
L’Oreal amps up the take-home experience
With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.
What keeps Stephane Berube up at night?
L’Oreal’s CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.
MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
Turning a smoky eye to the future
How a L’Oreal-wide digital mandate led the Maybelline line down the Google Glass runway.