Articles Tagged ‘L’Oreal’

WestJetCanadaAir

The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.

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Tech In Action: La Roche-Posay fights UV rays with fun

New gamified AR elements aim to keep kids engaged with tracking their sun exposure.

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A new view on chatbots

Skyn, L’Oreal and Hendrick’s find inspired uses for their tech.

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Chatting with an expert instead of a bot

Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand’s chatbot strategy).

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How L’Oreal is exploring AI-powered chat

The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.

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Bicom expands L’Oreal portfolio

The PR shop picks up new assignments for the L’Oreal Professionnel and Roger & Gallet brands.

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Up to the Minute: Pomp & Circumstance picks up a L’Oreal brand

Plus, the CBC commits to more Cancon and more news you may have missed.

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L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

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L’Oreal Paris launches Canada-exclusive skincare line

The beauty co launches the new line with a campaign featuring actress Freida Pinto.

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Cossette named L’Oreal’s digital agency

The agency will work using a constantly-evolving compensation model tied to results.

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Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

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L’Oreal brings its UV patch to Canada

The smart patch from La Roche-Posay helps tell the wearer when it’s time to reapply sunscreen.