Articles Tagged ‘L’Oreal’

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Shoppers Drug Mart and L’Oreal launch virtual try-on

From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.

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The innovation playbook

Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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L’Oreal releases its UV-tracking wearable globally

A new sensor for La Roche-Posay adds a hardware component to the beauty giant’s brands-as-a-service strategy.

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Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

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L’Oreal Canada partners with OSMO

The beauty company aims to strengthen ties to the start-up community via a partnership with the Montreal non-profit.

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Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

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L’Oreal uses AI to find the right skincare product

An online tool for Vichy is the latest way the company is using image recognition to bring new services to customers.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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L’Oreal brings ModiFace to TIFF

The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.

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Behind the influencer strategies of two luxe brands

How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.

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L’Oreal Paris picks Rock-it

The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.

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Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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L’Oreal buys ModiFace

The AR developer will join the beauty giant’s digital division to help create more tech-focused tools for customers.