Articles Tagged ‘L’Oreal’

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L’Oreal brings ModiFace to TIFF

The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.

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Behind the influencer strategies of two luxe brands

How recent campaigns for L’Oreal’s Cacharel and Biotherm helped drive greater engagement with young audiences.

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L’Oreal Paris picks Rock-it

The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.

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Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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L’Oreal buys ModiFace

The AR developer will join the beauty giant’s digital division to help create more tech-focused tools for customers.

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Check it out: L’Oreal puts women’s worth on display

On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.

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The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.

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Tech In Action: La Roche-Posay fights UV rays with fun

New gamified AR elements aim to keep kids engaged with tracking their sun exposure.

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A new view on chatbots

Skyn, L’Oreal and Hendrick’s find inspired uses for their tech.

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Chatting with an expert instead of a bot

Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand’s chatbot strategy).

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How L’Oreal is exploring AI-powered chat

The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.

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Bicom expands L’Oreal portfolio

The PR shop picks up new assignments for the L’Oreal Professionnel and Roger & Gallet brands.