Articles Tagged ‘L’Oreal’


Check it out: L’Oreal puts women’s worth on display

On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.


The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.


Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.


L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.


Tech In Action: La Roche-Posay fights UV rays with fun

New gamified AR elements aim to keep kids engaged with tracking their sun exposure.


A new view on chatbots

Skyn, L’Oreal and Hendrick’s find inspired uses for their tech.


Chatting with an expert instead of a bot

Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand’s chatbot strategy).


How L’Oreal is exploring AI-powered chat

The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.


Bicom expands L’Oreal portfolio

The PR shop picks up new assignments for the L’Oreal Professionnel and Roger & Gallet brands.


Up to the Minute: Pomp & Circumstance picks up a L’Oreal brand

Plus, the CBC commits to more Cancon and more news you may have missed.


L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

angela cuneo

Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.


L’Oreal Paris launches Canada-exclusive skincare line

The beauty co launches the new line with a campaign featuring actress Freida Pinto.


Cossette named L’Oreal’s digital agency

The agency will work using a constantly-evolving compensation model tied to results.


Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.