Articles Tagged ‘Loyalty programs’

Metro

Metro digitizes rewards feature

The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.

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London Drugs makes a loyalty play

After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.

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Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

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Starbucks expands mobile ordering across Canada

The coffee co expands the service, just weeks after announcing a controversial change to its rewards program.

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Subway expands Wi-Fi loyalty program

After a successful pilot, the QSR is rolling out its mobile coupon delivery to 600 locations.

Metro

Metro launches Apple Watch app

The grocery retailer has jumped on the tech accessory as part of its overall personalization play.

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Loblaw reaches for the stars

The grocery retailer has integrated nutrition rankings into its loyalty program.

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

Loyalty

Infographic: How loyal are Canadians?

New “Talking Loyalty” research from Yahoo shows how brands can engage with reward-happy consumers.

Metro

Metro customizes the grocery trip

The grocery chain has stepped up the personalized features in its loyalty program as part of its ongoing strategic plan.

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Loyalty programs begin turnaround

Membership numbers have reversed their decline, but getting customers to engage is still a challenge.

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Discounts still king for loyalty perks: study

Three-quarters of Canadians want money off their purchase, while customized content is increasingly becoming important, a new report finds.

aeroplan

Aeroplan launches Distinction for top earners

To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.

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The risks of over-complicated loyalty programs

As loyalty cards proliferate and new digital players emerge, brands risk alienating consumers fed up with the increasingly complex rewards space.