Articles Tagged ‘Toys “R” Us’

Toys R Us

Targeting the next gen of Toys ‘R’ Us kids

The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under.

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Fairfax to buy Toys ‘R’ Us Canada

The bid will keep the retailer’s Canadian subsidiary and 82 stores up and running.

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Toys ‘R’ Us chases engagement with AR app

A new app brings additional experiences for kids to the retailer’s catalogue and stores.

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Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

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Brands share in the love of Fan Expo

How Lego and Toys “R” Us are tapping into fans’ passion at the comic and pop culture convention.

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How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

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Toys ‘R’ Us calls upon the young at heart

To celebrate its 30th, the toy retailer asks consumers to take a pledge to “never grow up.”

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Throwback Thursday: strategy in 1990

For our 25th anniversary, we’re travelling through time. Banned ads and illegal marketing were the talk of the ’90s.

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Radio ads listen back

Can you hear me now? Smart radio ads may be the next best way to engage drivers.

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Verdict: Toys ‘R’ Us’ magical toy book

The toy retailer unveiled an augmented reality cover for its annual catalogue to wow kids this holiday season.

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Cause + Action: Toys “R” Us helps starlight with personal push

The toy retailer raised more than $1.5 million for the Starlight Children’s Foundation.