Citing his refusal to ‘compromise’ in the face of a recent reorganization at The Toronto Star, Jeffrey Shearer says he decided to leave the country’s largest daily newspaper and look for ‘another mountain to climb’.
As VP marketing, a post he’d held since 1996, Shearer was responsible for the newspaper’s own advertising and marketing efforts, as well as circulation, business development and market research.
‘They wanted me to continue in the marketing post, but it would not have had advertising reporting to me,’ Shearer says, describing the organizational changes that precipitated his departure. ‘I saw that as a change in my job and decided that I wouldn’t (stay on) with those revisions.’
Shearer, who was previously publisher of Saturday Night magazine and, before that, president of Telemedia Publishing, says he plans to stay in the media business.
Wayne Clifton will take over as the Star’s vice-president of advertising.
