The Bell Canada account group at Cossette Communication-Marketing has been realigned, in response to recent structural changes made by the telecommunications giant.
The Bell account teams in Ontario and Quebec have now been integrated, and will both work under the direction of executive vice-president Daniel Rabinowicz, who is based in the Montreal office.
Mary Koven, the vice-president, general manager previously responsible for the Bell Ontario account, will be moved to other duties.
Suzanne Sauvage, vice-president, strategic in Montreal, reports to Rabinowicz and is the agency’s point of contact with Sylvie Lalonde, chief communications officer for Bell.
Lalonde says the changes on the agency side mirror the way Bell’s marketing organization has structured itself internally.
The telco’s overall marketing direction is now set by chief marketing officer Karen Sheriff, who is based in Toronto, but works directly with staff in both Quebec and Ontario.
"We’ve put in place similar organizations at both the agency and at Bell," Lalonde says, "to make sure that when we communicate, we communicate as if we were two mirrored organizations."
No jobs are expected to be lost at Cossette as a result of the realignment.
