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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Keith Walker

Company Info

In the News

  • WakeWater gets in front of the caffeinated water trend

    Iconic Brewing's sparkling drink aims to reach health conscious consumers who want to avoid energy drinks and coffee.

    By Christopher Lombardo
    August 19, 2020
  • Inside the ‘better-for-you’ beverage alcohol boom

    This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

    By Justin Dallaire
    May 12, 2020
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