✖
  • Strategy News
  • Creative Report Card
    • About
    • Brands
    • Agencies
    • Chief Creative Officers
    • Creative Directors
    • Art Directors
    • Copywriters
    • Planners
    • Designers
  • Events
    • CMO Forum
  • Awards
    • AToMiC Awards
    • Marketing Awards
    • Strategy Awards
    • Agency of the Year
    • Media Innovation Awards
strategy logoStrategy
 
  • Categories
    • Awards
    • Branding
    • Campaigns
    • Innovation
    • Hires
    • Agencies
    • Media
    • Research
    • Retail
    • Tech
  • Magazine
  • Events
    • Calendar
    • CMO Forum
    • AToMic Awards
    • Marketing Awards
    • Strategy Awards
    • Agency of the Year Awards
    • Media Innovation Awards
  • Resources
    • Careers
    • Stimulant Archive
    • Marketing Archive
    • Calendar
  • Subscribe
  • Creative Report Card
  • SIGN IN
  • SIGN UP
  • My Account
  • SIGN OUT
  
Strategy logo Strategy
Creative Report Card 2025 » Brands »

MADD

Company Info

The Work

MADD drives home the dangers of impaired boating
Shelly’s mission: getting people home safely

In the News

  • AToMiC 2019: The brand (content) bandwagon

    Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

    By Jennifer Horn
    March 8, 2019
  • Newsmaker of the Year: Riding the Uber wave

    How the industry disruptor changed how we get around, and drove some successful brand partnerships.

    By Jennifer Horn
    October 19, 2015
  • MADD taps into billion-dollar non-alcoholic drink industry

    Rolling out across the Sobeys chain, the virgin drinks are meant to deter drunk driving, while supporting the mothers against it.

    By Megan Haynes
    February 13, 2012
CRC
  • About
  • Brands
  • Agencies
  • Chief Creative Officers
  • Creative Directors
  • Art Directors
  • Copywriters
  • Planners
  • Designers
  • View Past Years
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
strategy™ uncovers and shares the "bold vision, brand new ideas" of Canada’s national marketing community.
Follow us on LinkedIn
Follow us on Facebook
Follow us on Twitter
Follow us on Instagram
About| Subscribe| Contact Us| Advertising| Terms of Use
Copyright © 1987-2025 Brunico Communications Ltd. All Rights Reserved.
We understand your decision to use an ad blocker, however Strategy journalism takes time and funding...
Subscriptions and advertising are both necessary to fund the journalism we bring to you.

Please, whitelist strategyonline.ca in your ad blocker and refresh your browser.