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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Specsavers

Company Info

The Work

Specsavers adapts decade-old U.K. spot for Canadian pet lovers
Brands find sunny skies tapping into eclipse mania
Specsavers wants Canadians to focus on their eye health
Specsavers puts a Canadian spin on its global tagline

In the News

  • Specsavers enlists astronaut Chris Hadfield to explain OCT

    The optical retailer is appealing to the 45+ demo who are overdue for an eye exam.

    By Christopher Lombardo
    September 27, 2024
  • People Moves: Mondelez poaches top Muskoka Brewery marketer

    Plus, Specsavers, National Bank and North Strategic moves.

    By Christopher Lombardo
    July 15, 2024
  • Why Specsavers crossed the pond to Canada

    The iconic British advertiser enters Canada with plans to steal share in a 'somewhat fragmented market.'

    By Justin Dallaire
    October 19, 2021
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