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Strategy logo Strategy
Creative Report Card 2025 » Brands »

The Salvation Army

Company Info

Address:
2 Overlea Blvd
Toronto ON, M4H 1P4
Phone: 416 425-2111

Website

The Work

Salvation Army hijacks out-of-office emails
Strategy’s favourite campaigns of the year

In the News

  • The evolution of award-winning marketing strategies

    Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

    By Melissa Dunne
    September 25, 2018
  • 2018 Strategy Awards: Getting people talking

    A look at who won in the Social/Conversational Strategy and new Canada 150 category.

    By Melissa Dunne
    September 25, 2018
  • CASSIES Bronze: The Salvation Army makes a big change

    “Tipping Point” showed how the smallest of donations (a coin in a kettle) could have an immediate impact.

    By Staff
    February 19, 2015
  • Inside Salvation Army’s non-festive strategy

    The non-profit is trying to show it's more than just a Christmas charity with a new campaign to keep it top of mind year round.

    By Megan Haynes
    December 17, 2014
  • Top Cannes contenders: Radio

    Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.

    By Staff
    March 19, 2014
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