The Salvation Army
Company Info
In the News
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The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
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2018 Strategy Awards: Getting people talking
A look at who won in the Social/Conversational Strategy and new Canada 150 category.
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CASSIES Bronze: The Salvation Army makes a big change
“Tipping Point” showed how the smallest of donations (a coin in a kettle) could have an immediate impact.
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Inside Salvation Army’s non-festive strategy
The non-profit is trying to show it's more than just a Christmas charity with a new campaign to keep it top of mind year round.
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Top Cannes contenders: Radio
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.