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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Up Cannabis

Company Info

The Work

UP apologies on behalf of entire cannabis industry
Weed Wars: Cannabis brands get creative
Up Cannabis adds to marketing leadership

In the News

  • Newstrike names new marketing leadership

    Sylvie Levesque's hiring as CMO comes among a number of senior appointments at the cannabis company.

    By Josh Kolm
    January 21, 2019
  • Neal Brothers and Up Cannabis to launch co-branded edibles company

    The food company and cannabis brand team up to develop and market infused products.

    By Justin Dallaire
    November 28, 2018
  • Jean Richer joins Up Cannabis

    The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.

    By Jeromy Lloyd
    December 19, 2017
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