Johanna Andren
Agencies
- Rethink
List of Awards
2022
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The Work
IKEA explores the dual meaning of ‘make yourself at home’
IKEA assembles a care-free holiday meal
IKEA Canada expands its ‘Green Friday’ project
IKEA links a healthy planet to the homestead
In the News
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View from the C-Suite: Johanna Andren moves IKEA away from tactics and toward brand-building
The retailer now has a greater balance between long-term and short-term communications, says the head of marketing.
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Innovation under the microscope
Strategy's CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.
