Johanna Andren
Agencies 2025
List of Awards
2023
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2022
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The Work
For IKEA, the benefits of a happy home are no fairy tale
IKEA’s new platform is about how wonderful home is
IKEA explores the dual meaning of ‘make yourself at home’
IKEA assembles a care-free holiday meal
In the News
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2023 Creative Report Card: Building better brands
Brand leaders from Kraft Heinz, IKEA and Pfaff-Harley Davidson explain the business impact winning marketing has.
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2022 Marketers of the Year: For Johanna Andren, it’s about the team
IKEA Canada's head of marketing focuses on building brand loyalty from the inside out.
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CCOs, CMOs and CSOs chat creativity in Canada: Part Two
Agencies and marketers talk relationships, changes brought on by the pandemic and what's holding the industry back.
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CCOs, CMOs and CSOs chat creativity in Canada: Part One
Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.
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View from the C-Suite: Johanna Andren moves IKEA away from tactics and toward brand-building
The retailer now has a greater balance between long-term and short-term communications, says the head of marketing.
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Innovation under the microscope
Strategy's CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.
