Paul Lawton
Agencies 2025
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In the News
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Is cannabis finally on a roll?
Experts weigh in on how the market has evolved and how it'll respond to economic uncertainty.
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Cannabis marketing: It’s all about the gatekeeper
In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.
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Cannabis industry copes with social distancing
There is demand for product, but marketing and retail in the category has been disrupted as much as any other.
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Sister Merci aims to navigate cannabis regulations
Former Weber Shandwick and Cossette staff form a consultancy, using knowledge of marketing rules to find creative opportunities.
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Cossette adds two VPs of strategy in Toronto
Paul Lawton and Laura Kim join the agency to lead strategy for Canopy Growth and McDonald's Canada, respectively.
