Paul Wales
Agencies 2025
List of Awards
2016
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2015
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2014
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In the News
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How digging deeper into differentiation builds a stronger brand
Combining research and storytelling can create a powerful, memorable connection.
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Brewing up emotion still king for ex-Tim’s CMO
Telling moving brand stories is as relevant today as it was in the '90s, say Upstream's Bill Moir and Paul Wales.
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People moves at JWT and Cossette
Both agencies have parted ways with CDs, while Cossette has brought in a new VP of strategy and planning from the client side.
