Articles Tagged ‘Antoinette Benoit’

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

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FCB/Six and Zulu Alpha Kilo win big at CMA Awards

FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.

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How CMOs are grappling with shifts in consumer behaviour

In part two of strategy’s MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.

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Marketing shifts from the view of the CMO

From the C-Suite Newsletter: In a roundtable talk, marketers share how they’re adapting to the changing consumer landscape.

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McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.

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New year, new marketing strategies

Associate publisher Lisa Faktor looks back at the year that was, as well as the year ahead.

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Meet the 2019 Marketers of the Year

Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.

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MOY 2019: Antoinette Benoit’s golden strategy

The McDonald’s CMO has Canadians, from kids to grandpas, lovin’ the Golden Arches.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.

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McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

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Lessons from abroad: The insight hunter

McDonald’s Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)

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Digital evolution is about skills, not job titles

Marketers say it’s all hands on deck when it comes to prepping for digital disruption.

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McDonald’s takes a trip to the farm

The QSR continues to push transparency by answering kids’ honest questions about where its food comes from.

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Getting Canadians to love it

How McDonald’s SVP of marketing has been fighting the perception of the chain as a faceless corporate giant, portraying it as part of the Canadian fabric.