Articles Tagged ‘campbell’s’

Brothtails 2

Collabs and creative pairings open up new doors

Retail experts weigh in on how CPG brands are expanding consumption horizons by showing off the versatility of their products.

Campbells_BrothTails_Negroni_F

Campbell’s latest recipe: broth-based cocktails

Instead of pouring leftover broth down the drain, the brand has created recipes so consumers can pour them into a glass.

KFChands

Experience-based retail

Here are three clever executions from the physical world to keep shoppers coming to stores.

Moya Brown_Campbells1 small

Marketers of the Year: Bringing soup strategy to a boil

Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.

edg

Campbell’s takes gourmet on tour

A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.

Campbells_Cantina_2 LOW RES

Campbell’s brings the Cantina to Montreal

The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.

campbells

Campbell’s showcases its possibilities

The Cantina pop-up gives the “We All Soup” platform an on-the-ground presence.

Screen Shot 2015-10-20 at 1.49.51 PM

Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?

shutterstock_105970766

Taxi 2 adds six

The agency beefs up its creative and account services teams in response to expanding business and a new client.

10985885_10152932690519952_8787175388846296133_n

Campbell’s helps moms say thanks

The brand’s new social campaign acknowledges all the help that mothers get.

AC

Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

image002

Campbell’s wants consumers to flip their lids

Baby it’s cold outside, so the food co is kicking off a contest to heat up its rebranded soup portfolio.

June 2012 cover

Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

Proximity group photo

DAOY Bronze: Proximity goes big on data

How the agency is structuring itself to deal with a numbers-heavy future.

News

Campbell Canada names new VP marketing

Moya Brown assumes the role, leading the company’s marketing operation across all brands.