Articles Tagged ‘Canada Post’

canadapostmailbox

Canada’s most-trusted brands, pre- and post-COVID-19

This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.

6._2019_Ascent_Limited

Strategy’s Most Read of 2019: Account wins

The new business and AOR assignments that got the most attention from strategy readers this year.

canadapostmailbox

The&Partnership picks up Canada Post business

The agency has created a bespoke team to service the account, working with Junction59 and Tank on fulfilling its mandate.

canadapostmailbox

ICA calls for boycott of Canada Post RFP

The industry body points to requirements it says are unfair to agencies, though the Crown corp maintains it is a fair process.

Saretsky1

Corner Office Shifts: New leadership at WestJet, Canada Post

A round-up of senior-level executive changes you may have missed.

Tim-Hortons-Unveils-New-Special-Edition-Canada-150-Cup-678x381

Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

JT_Hazel

AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

shutterstock_16149385

The problem with direct

Fuse president Stephen Brown sorts through the mail looking for innovation, and comes up short.

shutterstock_186855833

Dumping delivery woes

How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.

shutterstock_186700640

Why direct mail breaks through the noise

A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.

Coors-1

Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.

tb-francois-vaillancourt (1)

Publicis Montreal hires veteran CD

Former Palm+Havas and Ogilvy Montreal CD Francois Vaillancourt returns to full-time agency life.

Aug 2004 cover

Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.