Articles Tagged ‘CASSIES 2016’
CASSIES simplifies its entry process
Entries are now being accepted, as the awards make some big changes and remove previous restrictions.
Canada’s very big year
Editor Emily Wexler looks back at Canadian agencies’ big haul in 2015, and how to repeat that success.
CASSIES 2016 judges
Meet the panel behind this year’s winning cases.
The 2016 CASSIES
This year’s awards reflect the strong Canadian showing at international awards as well as the campaigns’ results.
Who took home the 2016 CASSIES Grand Prix?
Check out which brands and agencies produced the best “work that worked.”
CASSIES Bronze: Jackson-Triggs has a wine for that
The brand focused on small, everyday moments that could be made more special with a glass of wine.
CASSIES Bronze: Newfoundland and Labrador finds itself
The province targeted sophisticated travellers in search of the authentic and the unexpected.
CASSIES Bronze: Fix Auto’s first word
The auto shop played on the f-bomb to make its brand top of mind after a collision.
CASSIES Bronze: Mitsubishi backs up its promise
The car brand re-introduced itself to consumers and enjoyed months of record sales.
CASSIES Bronze: Loto-Québec gets in the game
Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.
CASSIES Bronze: Grape-Nuts helps conquer mountains
The brand dug into its history and conjured Sir Edmund Hillary, resulting in climbing sales.
CASSIES Bronze: Kraft brings Hockeyville south of the border
The food brand gave passionate U.S. hockey communities a way to show their pride.
CASSIES Bronze: Kokanee’s Peak Brew
The beer brand brewed batches using local snow, winning over western Canadian hearts.
CASSIES Bronze: Canadian Tire’s Maximum mural
The retailer used an an online campaign to show what its new power tool and accessory brand could do.
CASSIES Bronze: Bud Light lives it up
The beer brand targeted millennials through bigger, better life experiences.
