Articles Tagged ‘Ice Truck’
How to win at shopper marketing
As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.
Perk wars
Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.
Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits
The famous Ice Truck takes the top prize, winning Canadians over by putting its battery through the ultimate test.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: Canadian Tire breaks records from a cold start
The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.
TJ Flood scores an all-star strategy
Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.
Taxi and Canadian Tire nab top B!G honours
From particularly Canadian executions to a driving playground for movie-goers, check out this year’s B!G winners.
PR AOY Gold: North Strategic does it their way
How the young, fast-growing shop landed the top spot in the competition’s newest category.
MAOY Silver: Planning for success at PHD
The agency breaks down the barriers in its approach to media.
B!G Gold: Taxi and Canadian Tire show off true north strength
Nothing says Canadiana like a truck made out of pure ice.
What’s behind the Canadian sweep?
From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.
Two Best of Show prizes awarded at PROMO!
Check out who picked up the top honours at last night’s award show, honouring the best in brand activation.
Three nods for Canada in PR and Creative Effectiveness
Campaigns for McDonald’s, Tourette Syndrome Foundation of Canada and Canadian Tire stand a chance at winning a Lion on Monday.
AToMiC Awards: Rethinking content, hyper-local
These winning campaigns tapped into classic Canadianisms and stripped-down (literally) Canadian talent.
Cannes contenders: Canadian roundup
The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.
